At Wiley Guitarworks, every custom guitar is a story — but the way they were sharing that story with clients wasn’t doing it justice.

Clients often lost track of photos, videos, and updates they sent throughout the build process. Not only did this make the experience feel fragmented, but it also missed a big opportunity: every build could have been a powerful marketing tool, inspiring future customers.

They wanted a better way to bring clients into the process — to make them feel like collaborators, not just customers — and to showcase the magic of a handcrafted guitar build.